AI tools have evolved in the last couple of years, and right now they can help your work be done more efficiently. Many are scared that AI will take their jobs, and they will have to change careers, but you don’t have to worry. Look at AI as a helpful tool that can speed up your work and make it more efficient.
Currently, AI is still in its infancy. However, this term has been known for many years - in 1956 the word "Artificial Intelligence" was first adopted by American Computer scientist John McCarthy. AI became very famous at the end of 2022 when OpenAI developed Chat GPT (used to generate responses to data entered by the user). During the marketing conference attended by our Social Media Manager in December 2022, AI was the main topic among the participants. There was a lot of confusion and even fear. But is there really anything to be afraid of? We see great potential in these tools that can definitely help in everyday work in the marketing department. After ChatGPT, a lot of tools based on AI appeared on the market. It is trendy now. Even job offers for copywriters, using AI, began to appear.
We must remember that artificial intelligence is not human. It has no feelings, no opinion of its own - it was created to help us, not to replace us. We, as people, know what the outcome of our work is supposed to be and if we know how to use AI well, this cooperation can bring many benefits.
Without further ado, let’s go through the most interesting AI tools!
At this point, everyone knows Chat GPT, its flaws and assets. But still, it can be super helpful when you get to write a post or article you’re not an expert in. Instead of searching the whole Internet to gain the new necessary knowledge, you may just type the topic in Chat GPT to know more. But always remember to double-check the information!
There’s Chat GPT-4 launched recently, and you are now able to generate video materials based on some text!
Another super useful AI tool for copywriting. You just have to describe the topic in at least 40 characters, choose a tone (there are 9 different tones available) then click “create content” and there you have it! The basic version includes only an English copy, but in the PRO version you can have fun and mix over 25 languages. What is more, you can use this tool to paraphrase some text.
Phrasee is an AI social media tool for creating, optimizing, and managing paid social advertising. The technology uses data from past marketing assets such as emails and social media copy to determine the effectiveness of each aspect. Following this analysis, Phrasee identifies which copy-related aspects of past ads were either strong or weak, enabling you to draft ad copy and test its effectiveness.
Predis is an AI-powered tool that creates posts on various social media, including Facebook, Instagram, Youtube etc. The creator has many features, the more data you provide, the better results you will get. In order for AI to create a post for you, you need to enter the subject, graphics (choose from stock or your own library), and post format into the tool. In addition, you can choose the tone of voice and the palette of your brand.
Recently, Notion also introduced AI to their product. It is a great help when writing documents and has many possibilities! You can check your text for grammar and spelling, change the tone, simplify the language, lengthen or shorten the text, and even translate it. It's all thanks to artificial intelligence!
Super useful website where you have a bunch of different AI tools for your daily creative work. From generating videos and photos, erasing anything from your videos, and generating subtitles to converting images from low resolution to high resolution. And everything is in one place, you don’t need to sign up for hundreds of new websites.
Who doesn’t love Canva! Creating graphics has been super easy and joyful because of Canva. Good news for its users - Canva just recently had an AI update, so now the creative work will be even more interesting. What can we find there?
There are some people that look at AI as a threat. They are scared that someday AI will steal their jobs - you may have heard about AI passing medical and law exams. There are a bunch of different stories out there related to AI - it’s all new to us, people, so it’s normal that we feel uncertain about the future. Everything is changing so fast and new technologies are being created every day that sometimes it’s difficult to find yourself in this fast-changing world and adapt.
Yes, sure, AI is powerful and can be really helpful sometimes, but what is something that people have that AI doesn’t? Sense of humor. AI doesn’t get jokes and will never create fun stuff. That is why people have imagination, minds, and the ability to make decisions to be above the AI.
Next time when you would feel overwhelmed and start doubting your skills, remember one thing: your sense of humor will always win with the AI. So laugh at as many jokes and memes as you want, and know that some other human did this, not AI.
Remember, AI is here to help you, and feel free to use it when having a bad day and feeling uncreative. It may help you create great copy, graphics, and ads, but have one thing in mind - you’re the one who is decision-making. It’s just a tool that can be super helpful, but it won’t do everything for you. Use your knowledge, experience, and humor and combine it with AI tools to create amazing social media marketing.
Weronika Juskowiak
Justyna Smolarz
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