Case study

The idea of rebranding Elite Crew has been in our heads for a long time. So far, our website has been very technical which didn't really suit us. We needed a breath of freshness and modernity to show the company’s true side in a creative and friendly way to our potential customers.

Elite Crew is primarily a team, a team consisting of many specialised experts - they bring the greatest value to the company, so our goal was to distinguish these people. We wanted the website to reflect our spirit, the knowledge of our experts, our strengths and our values. We needed a complete refresh of our online appearance and entrusted this task to our internal team.

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Case study

The idea of rebranding Elite Crew has been in our heads for a long time. So far, our website has been very technical which didn't really suit us. We needed a breath of freshness and modernity to show the company’s true side in a creative and friendly way to our potential customers.

Elite Crew is primarily a team, a team consisting of many specialised experts - they bring the greatest value to the company, so our goal was to distinguish these people. We wanted the website to reflect our spirit, the knowledge of our experts, our strengths and our values. We needed a complete refresh of our online appearance and entrusted this task to our internal team.

Technologies used:

Webflow
Figma
Jira
Miro
Google analytics
Piwik PRO
Hotjar

Technologies used:

Webflow
Figma
Jira
Miro
Google analytics
Piwik PRO
Hotjar

SCOPE OF WORK

The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.

The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.

Services we did:

Our goal was to rebrand the company's identity through a new website.

  • Research on what we want to show as a company, our strengths, our values and our people
  • UX analysis
  • Branding workshops, during which we decided on the new brand identity
  • Preparation of mock-ups and initial graphic proposals
  • UI design along with workshops with the team
  • Working on the new website content, taking into account good SEO practices
  • Preparation of a new visualisation for the company's social media
  • Implementation using Webflow and SCRUM methodology
  • Connecting analytical tools (Google Analytics, Piwik.pro, HotJar)

Where it works:

Social media
Web
Worldwide

Where it works:

Social media
Web
Worldwide

Where it works:

Social media
Web
Worldwide

Where it works:

Social media
Web
Worldwide

Where it works:

Social media
Web
Worldwide
Social media
Web
Worldwide

SCOPE OF WORK

sonder colective

The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.

The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.

The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.

The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.

Where it works:

Our goal was to rebrand the company's identity through a new website.

  • Research on what we want to show as a company, our strengths, our values and our people
  • UX analysis
  • Branding workshops, during which we decided on the new brand identity
  • Preparation of mock-ups and initial graphic proposals
  • UI design along with workshops with the team
  • Working on the new website content, taking into account good SEO practices
  • Preparation of a new visualisation for the company's social media
  • Implementation using Webflow and SCRUM methodology
  • Connecting analytical tools (Google Analytics, Piwik.pro, HotJar)

Collaboration development

Data security is our speciality

We’ve been working on the Talk To Loop project together since 2020. Sonder Collective was responsible for the design and UX Design of the platform, which of course is consistent with the whole visual identity. We as Elite Crew were in charge of the implementation, security of the web application same as provided data, and the final QA part. Our specialists were involved in the project since the very beginning to help untangle complexity, advise designers on feasibility, and achieve an optimum user experience. Data security is our speciality. We built Talk To Loop to the highest standards of data privacy.

To learn more about what we did in this project, see the Talk To Loop case study.

See Case Study
Sharing our knowledge in transparency

In 2022, we started working on the next project which was the Pathways project. Once again, Sonder Collective as a Product Owner was responsible for the design and UX Design part, and we then successfully implemented the design. We were involved in the early stages of the project to share our knowledge and experience. During the whole process, we closely collaborated with designers to make sure we understand each other in terms of proper design and further implementation.

To learn more about what we did in this project, see the Pathways case study.

See Case Study

SCOPE OF WORK

The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.

The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.

Services we did for them:

Our goal was to rebrand the company's identity through a new website.

  • Research on what we want to show as a company, our strengths, our values and our people
  • UX analysis
  • Branding workshops, during which we decided on the new brand identity
  • Preparation of mock-ups and initial graphic proposals
  • UI design along with workshops with the team
  • Working on the new website content, taking into account good SEO practices
  • Preparation of a new visualisation for the company's social media
  • Implementation using Webflow and SCRUM methodology
  • Connecting analytical tools (Google Analytics, Piwik.pro, HotJar)

Where it works:

Social media
Web
Worldwide

Where it works:

Social media
Web
Worldwide

Where it works:

Social media
Web
Worldwide

Project development

01
First step

The first step was to analyse our needs, having the old site as a foundation to create initial assumptions for the new one. We learned about weaknesses worth changing or polishing, and on this basis, we started to create the structure of the new website. At this stage, we chose the factors that were important to us, and that we wanted to show on the website.

Our goal and intention was to present ourselves as a professional team, demonstrating our commitment and expertise, rather than being viewed as just another software house. We also brought our strengths and our values to the first plan. At the time, we also started working on mock-ups and texts that had to be changed or created anew.

01
First step

The first step was to analyse our needs, having the old site as a foundation to create initial assumptions for the new one. We learned about weaknesses worth changing or polishing, and on this basis, we started to create the structure of the new website. At this stage, we chose the factors that were important to us, and that we wanted to show on the website.

Our goal and intention was to present ourselves as a professional team, demonstrating our commitment and expertise, rather than being viewed as just another software house. We also brought our strengths and our values to the first plan. At the time, we also started working on mock-ups and texts that had to be changed or created anew.

02
Second step

Next phase was intensive work with the designer, who, based on the created mock-ups, gave the new website a modern look, fonts and colours. At this stage, we also started working on the documentation and design system, which was helpful for the development team at the later stage of implementation. We had several iterations of the design concept with our entire team involved.

During the workshops, we chose new colours, graphics styles, and the arrangement of sections, and the whole process took about 1 month. One of the coolest features that emerged at this stage was the dark mode. We decided to focus on the user's convenience and give them a choice between a light and dark theme.

03
Third step

After preparing the design, we handed over the project to a team of developers who took care of the implementation of the new website. We chose the new tool, Webflow, because it is easy to manage and offers comprehensive SaaS services, such as hosting and security. Additionally, it has great community support. We have developed this site accordingly to Webflow and general good practice that is in project dedicated style guide template and client first approach. We fullfield that with a custom class code to e.g. handle light/dark mode.

At this stage, analytical tools such as Google Analytics, Piwik.pro or HotJar have been connected to the new site as well. The website premiered on February 22, 2023.

04
Fourth step

We are fully dedicated to making this website the best that it can be. In order to achieve this, we regularly gather feedback from a variety of sources, including third-party experts and analytical tools. We take this feedback seriously and use it to make both minor and major changes to the site. In addition, we are adding new subpages to expand the site's offerings and provide even more value to our users.

Challenges to overcome

Developing websites and web applications requires expertise in multiple areas, including user experience, functionality, accessibility, and security. During the development phase of projects, our team of experts faced intriguing challenges and found great solutions to them. This is where you can dive into the details!
19 May
2023
No Coding Required: How Webflow is Transforming Website Development
Webflow has become a popular choice for businesses and individuals alike who are looking to create custom websites quickly and easily. With its intuitive interface, anyone can use Webflow to create a website, regardless of their level of technical expertise.

Project in numbers

02

themes

(light & dark)

07

People involved

03

New colours

What our client says

Damaris Rodriguez

Co-Founder & Board Member
The Elite Crew team constantly adapts to the needs of the project. They appreciate teamwork and participation in all phases of the creative process by providing advice and support to ensure the quality of the final solution. The support, proactive attitude and involvement in the project have truly created a very strong partnership over the years

Raluca Tasca

Senior Product Manager Strategy, Growth and Innovation
I have known Marek and his team for a few years over two companies I‘ve worked for. I must say it has been the most pleasant and successful agency collaboration I have experienced so far. Marek‘s entrepreneurial and creative thinking has been an inspiration. I have always been impressed by the open, easy communication as well as the customer-focused, fast and smart way of working, making products real and easy to use for our customers. During the time we’ve worked together, it always feels as if EliteCrew is part of our team.

Alex Ross

Managing Director
Loop is a new Start Up Charity and has been working instep with Marek and his team at Elite Crew since we started. Not only am I satisfied with the end product which you can see at Talk To Loop but I am also impressed with the close and collaborative working relationship we have to problem solve, ideate, prioritise work together as well as, and just as importantly, the relationship they have with our different country partnerships. Working closely with local staff in different contexts to ensure they have what is needed to run the tool effectively and to integrate it into the local systems and approaches.

Melanie Wendland

Designer, Co-Founder & Board Member
Working with EliteCrew suited our complex project set up very well. We had many uncertainties to solve and timelines were unclear, but Elitecrew managed the development so smoothly alongside our design process. The interaction with the team was always super positive and friendly. Their independent work style and continuous communication via slack really made a difference in our busy schedules. Thank you for being such a reliable partner in this project.

Alex Ross

Managing Directori of Loop
The Elite Crew team constantly adapts to the needs of the project. They appreciate teamwork and participation in all phases of the creative process by providing advice and support to ensure the quality of the final solution. The support, proactive attitude and involvement in the project have truly created a very strong partnership over the years.

Ciarán Duffy

UX Design Lead at Sonder Design Collective
The team was able to build a fully functional and scalable MVP for the platform in under 12 weeks. The company appreciated how friendly and pleasant the team was when working with them on this project. They now look forward to working with them again on another project.

Our specialists in the project:

CEO

Marek Wrzosowski

Social Media Manager & Graphic Designer

Justyna Wiśniewska

Social Media Specialist & Copywriter

Weronika Juskowiak

Junior Project Manager

Natalia Boyko

WordPress Developer

Hubert Cep

Quality Assurance

Wojciech Błądek

Project in numbers

02

themes

(light & dark)

07

People involved

02

themes

(light & dark)

07

People involved

03

New colours

positive feedback

Insights from the project

During the implementation of the project, I act as a backend developer. Working on the project allowed me to expand my knowledge due to the fact that we use tools with which I had little contact so far. I believe that the described project is of great value because it serves people who really need this help.

Krzysztof Kura

Back-End Developer

This is the first in my entirely carrier so innovative initiative, that engage so many, so different to each other disciplines to explore social, cultural and environmental risk factors impacting Reproductive, Maternal, Newborn, Child Health and Nutrition (RMNCH+N).It combines research done across Northern Nigeria, Kenya and Bihar, India to further expertise analyses of researched data to in final step exposed ready to use results via web platform to global health practitioners to stratify households based on social, economic, cultural and environmental vulnerability factors that are associated with poor health outcomes.

Marek Wrzosowski

CEO

I deal with the development of the application on the backend layer. The implementation of solutions in the discussed application is invariably a big challenge for me. The fact that the introduced functionalities really help many people and organizations scattered all over the world gives additional satisfaction from the work performed. I am proud to say that I am working on an application that gives opportunities that I have not encountered in other applications. For example, our solutions can be used freely by users who cannot read and write.

Krzysztof Kura

Back-End Developer

Loop as a platform that I had to test was a huge challenge in terms of the functionalities used. In this application, we can make many combinations that we do not even know about, each time this application surprises me, very often it finds errors, for example from translations to usually search fields, with IVRR I had the pleasure to work from the very beginning, I spent many hours during testing the application itself in terms of functionality and design in Inbox and Outbox. Additionally, testing the scheduler for an automatic option that calls back the user when they cannot answer it was quite a challenge, and so far it is. Social bots are also nice to remember. A lot happened before the defects were removed from the flow. What I can say is that the platform is quite large and the application is constantly developing :))

Wojciech Błądek

Quality Assurance

"In this project, I was responsible for quality assurance, I checked the site for not only functional but also non-functional aspects, performed UI checks, analyzed the design, added relevant suggestions for quality improvement, took care of product backlog as well as sprint backlog, we worked in scrum framework. The challenge for me was a very large amount to control in a short period of time, I needed to reorganize my work to be more efficient, this is another challenge that I could face and add to my work experience :)"

Wojciech Błądek EliteCrew Website

Quality Assurance

"This was one of the few projects in that I was part of the creative team of a product for my own organisation. We started it full of energy and ideas that after a few weeks were struggling with probably the most difficult challenge - finding our own way of how we want to present ourselves?! I know who we are and what are our strengths and uniqueness, however how to express it? How to communicate our identity to the world? In my opinion, it was the most challenging and difficult part of this project. Thanks to many hours of open talks we had with respect to ideas of each other and helpful feedback from friends we found our own, warm, friendly, and modern digital voice that we resonate with the rest of the world!

As I am a tech person, implementation was just a fact that we accomplished successfully 😉

Thank you, my team, for making it real, that each Elite Crew member is proud of and identifies with!"

Marek Wrzosowski EliteCrew Website

CEO

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