The idea of rebranding Elite Crew has been in our heads for a long time. So far, our website has been very technical which didn't really suit us. We needed a breath of freshness and modernity to show the company’s true side in a creative and friendly way to our potential customers.
Elite Crew is primarily a team, a team consisting of many specialised experts - they bring the greatest value to the company, so our goal was to distinguish these people. We wanted the website to reflect our spirit, the knowledge of our experts, our strengths and our values. We needed a complete refresh of our online appearance and entrusted this task to our internal team.
Result:
The idea of rebranding Elite Crew has been in our heads for a long time. So far, our website has been very technical which didn't really suit us. We needed a breath of freshness and modernity to show the company’s true side in a creative and friendly way to our potential customers.
Elite Crew is primarily a team, a team consisting of many specialised experts - they bring the greatest value to the company, so our goal was to distinguish these people. We wanted the website to reflect our spirit, the knowledge of our experts, our strengths and our values. We needed a complete refresh of our online appearance and entrusted this task to our internal team.
Technologies used:
Technologies used:
Result:
Result:
Result:
The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.
The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.
Our goal was to rebrand the company's identity through a new website.
The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.
The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.
The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.
The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.
Our goal was to rebrand the company's identity through a new website.
We’ve been working on the Talk To Loop project together since 2020. Sonder Collective was responsible for the design and UX Design of the platform, which of course is consistent with the whole visual identity. We as Elite Crew were in charge of the implementation, security of the web application same as provided data, and the final QA part. Our specialists were involved in the project since the very beginning to help untangle complexity, advise designers on feasibility, and achieve an optimum user experience. Data security is our speciality. We built Talk To Loop to the highest standards of data privacy.
To learn more about what we did in this project, see the Talk To Loop case study.
In 2022, we started working on the next project which was the Pathways project. Once again, Sonder Collective as a Product Owner was responsible for the design and UX Design part, and we then successfully implemented the design. We were involved in the early stages of the project to share our knowledge and experience. During the whole process, we closely collaborated with designers to make sure we understand each other in terms of proper design and further implementation.
To learn more about what we did in this project, see the Pathways case study.
The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.
The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.
Our goal was to rebrand the company's identity through a new website.
The first step was to analyse our needs, having the old site as a foundation to create initial assumptions for the new one. We learned about weaknesses worth changing or polishing, and on this basis, we started to create the structure of the new website. At this stage, we chose the factors that were important to us, and that we wanted to show on the website.
Our goal and intention was to present ourselves as a professional team, demonstrating our commitment and expertise, rather than being viewed as just another software house. We also brought our strengths and our values to the first plan. At the time, we also started working on mock-ups and texts that had to be changed or created anew.
The first step was to analyse our needs, having the old site as a foundation to create initial assumptions for the new one. We learned about weaknesses worth changing or polishing, and on this basis, we started to create the structure of the new website. At this stage, we chose the factors that were important to us, and that we wanted to show on the website.
Our goal and intention was to present ourselves as a professional team, demonstrating our commitment and expertise, rather than being viewed as just another software house. We also brought our strengths and our values to the first plan. At the time, we also started working on mock-ups and texts that had to be changed or created anew.
Next phase was intensive work with the designer, who, based on the created mock-ups, gave the new website a modern look, fonts and colours. At this stage, we also started working on the documentation and design system, which was helpful for the development team at the later stage of implementation. We had several iterations of the design concept with our entire team involved.
During the workshops, we chose new colours, graphics styles, and the arrangement of sections, and the whole process took about 1 month. One of the coolest features that emerged at this stage was the dark mode. We decided to focus on the user's convenience and give them a choice between a light and dark theme.
After preparing the design, we handed over the project to a team of developers who took care of the implementation of the new website. We chose the new tool, Webflow, because it is easy to manage and offers comprehensive SaaS services, such as hosting and security. Additionally, it has great community support. We have developed this site accordingly to Webflow and general good practice that is in project dedicated style guide template and client first approach. We fullfield that with a custom class code to e.g. handle light/dark mode.
At this stage, analytical tools such as Google Analytics, Piwik.pro or HotJar have been connected to the new site as well. The website premiered on February 22, 2023.
We are fully dedicated to making this website the best that it can be. In order to achieve this, we regularly gather feedback from a variety of sources, including third-party experts and analytical tools. We take this feedback seriously and use it to make both minor and major changes to the site. In addition, we are adding new subpages to expand the site's offerings and provide even more value to our users.
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02
themes
(light & dark)
07
People involved
03
New colours
02
themes
(light & dark)
07
People involved
02
themes
(light & dark)
07
People involved
03
New colours
∞
positive feedback
From SMS chatbots to data visualisations, from data security to system architecture, we do it all, and we make it fun! More than getting the project done.
We care.
German Fintech Leader
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